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We build labels and run them ourselves, from the first sketch to the shop floor. Seven labels under one roof, each with its own language, none of them borrowed.
What We Do
We build fashion labels and operate them end to end. From a studio in Copenhagen to a flagship in Tokyo, we develop the label, design the collections, open the stores and run them ourselves, so each label reaches the floor exactly as it was drawn, season after season.

Labels
Seven labels, each founded in house and run by its own team. We hold the studio, the supply chain and the retail floor, so no part of a label is outsourced.

Collections
Four drops a year across the group, developed in Copenhagen and produced in Japan. Every collection reaches all four markets on the same day.

Culture
A quarterly zine, an exhibition programme and a golf club. The labels share an audience, so what we make outside the collections matters.
Nothing here was made to blend in.



MADE IN HOUSE

















